Max Marmer

There is a new class of ventures emerging. They’re not focused on creating the next profitable widget. Their core purpose is about empowering people with tools, knowledge, social connections to live a better life and fulfill their dreams.

The currency of their value creation is broader than just along the economic spectrum. They are about unleashing the abundant resource of human potential and social capital.

This is a transformative departure from most organizations whose fundamental currency is economic capital. Given this, there’s bound to new ways of organizing, sharing resources, knowledge, tools and people. Social capital is fundamentally positive sum, and therefore potentially abundant, as it grows in value the more it’s used. Whereas organizations based on economic capital predominantly engage in pure quid pro quo, zero-sum exchanges of value.

I’m not sure what all the implications of this are, but I think we should try very hard to figure it out.

Here are some thoughts on why there are probably new organizational possibilities:

I think there’s a lot of potential to take many of these type of projects and create an organization similar to YCombinator but for projects centered around “unleashing human capital”.

This consolidation and focus around a single brand could create a rising tide that lifts all of our work by focusing energy around what these new class of companies need to be successful which could include things like more effective PR, fundraising, and most importantly, collaboration. I think by bringing projects and people together in this fashion there’s an opportunity to rethink some fundamental assumptions about work, business and value creation. Experimenting with some loosely organized uniting brand allows us to begin how to build these structures in way that could accelerate the trajectory of all the projects it touches.

This is a project my friends and I will be working on over the next year or two. If this is something that interests you, let me know.